Privacy Policy

Privacy Policy

Last Updated: January 10, 2026

RP SMS (owned and operated by RP Graphics) is committed to protecting your privacy and ensuring the security of your personal information.

This Privacy Policy explains how we collect, use, disclose, store, and protect your information when you use our website, dashboard, API, or any of our bulk messaging services (SMS, WhatsApp Business API, etc.).

By using our services, you consent to the practices described in this policy.

---

1. Information We Collect

We may collect the following types of information:

• Account Information: Name, email, phone number, business name, GSTIN (if provided), address, and login credentials.
• Payment Information: Billing details, transaction records (processed securely via third-party payment gateways – we do not store full card details).
• Usage Data: IP address, browser type, device information, pages visited, time/date of access, and service usage patterns.
• Customer Message Data: Content of messages you send through our platform (only as necessary for delivery and troubleshooting – we do not use it for marketing).
• Cookies & Similar Technologies: Session cookies, analytics cookies, and preference cookies (see Section 7).

2. How We Use Your Information

• To provide, maintain, and improve our messaging services
• To process payments, send invoices, and manage your account
• To communicate with you about your account, updates, support, and important notices
• To comply with legal obligations (TRAI, DPDP Act 2023, IT Rules, etc.)
• To prevent fraud, abuse, and unauthorized access
• To analyze usage trends and enhance platform performance

3. Sharing of Information

We do not sell your personal data. We may share information only in these limited cases:

• With telecom operators, DLT platforms, and WhatsApp Business API providers as required for message delivery
• With payment gateway providers for transaction processing
• With government authorities, courts, or regulators when required by law
• With service providers (cloud hosting, analytics, support tools) under strict confidentiality agreements
• In case of merger, acquisition, or sale of assets (with notice where required)

4. Data Storage & Security

Your data is stored on secure servers located in India (or compliant cloud providers with India data residency where applicable). We use industry-standard security measures including encryption (TLS), access controls, firewalls, and regular security audits. However, no method of transmission over the internet is 100% secure.

5. Data Retention

We retain your account data as long as your account is active or as necessary to provide services. After account termination, we may retain limited data for legal, compliance, and dispute resolution purposes (up to 7 years as per applicable laws).

6. Your Rights

Subject to applicable laws (including DPDP Act 2023), you have the right to:

• Access, correct, or update your personal information
• Request deletion of your data (subject to legal retention requirements)
• Withdraw consent where processing is consent-based
• Grievance redressal: Contact our Data Protection Officer at [email protected]

7. Cookies & Tracking

We use cookies and similar technologies for essential functions, analytics (Google Analytics), and performance. You can manage preferences through your browser settings. For more details, see our Cookie Policy (link to be added when ready).

8. International Transfers

Some of our service providers may be located outside India. In such cases, we ensure appropriate safeguards (Standard Contractual Clauses or adequacy decisions) are in place.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted here with a revised “Last Updated” date. Significant changes will be notified via email or dashboard notice.

10. Contact Information

By continuing to use RP SMS services, you acknowledge that you have read, understood, and agree to this Privacy Policy.

Terms & Conditions